Many businesses underestimate the power of Instagram as a marketing tool. In fact, we’ve recently seen an incredible increase in social media marketing services based around levering the platform’s popularity to achieve more successful results for clients. This is not to say that it isn’t difficult to put together a great-looking and constantly updated Instagram account for your local business, but thanks to all of these new services, you should be able to minimize the risks and reap great rewards. Here are the most effective ways to use Instagram for local marketing.
Explore your niche
By no means should you start posting pictures of your products or services without first investigating what people really want to see on Instagram. While this information is available for free on the service’s website, it would be wise to hire a marketing consultant or even an agency to help you make the most of Instagram. You will also want to pay attention to the kind of features you are using on your Instagram account. The kinds of tools mentioned in the following point will help determine whether or not they are right for you. Go Read offers a user-friendly interface that makes it easy to purchase Instagram followers, likes, views, and comments.
Use the “Find People” feature
Searching on Instagram for the business you want to market is a waste of time unless you know what to look for. The most effective way to find potential customers is by using the “Find People” feature. This tool will show you every person who has used Instagram within a certain geographic area, so you can easily see who has liked your posts and who is interested in your products or services.
Use the “Who to Follow” feature
Individuals who have liked your picture can be followed. The key to using this feature effectively is to put together a well-rounded list of people you want as fans. For example, if you are a business in San Francisco, it might make sense to follow local photographers and people in the fitness industry rather than focusing on just one niche. Pay attention to whether or not the people you are following are genuine or just trying to get into your account so they can sell you something.
Use the “Save to Camera” feature
The “Save to Camera” feature is one of the most important tools on Instagram in terms of local marketing. For example, if you are going to be holding a free event in your store, you can take a picture with a promo code and send it to your followers with the “Save to Camera” option.
